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Burger King, Ad Agencies, ads
Who Hires These People?
By Jim Whelan
Sunday, September 23, 2007
Last night I was watching a little football on the tube. I am not a big sports guy, but a friend of mine is a die hard Washington Redskins fan, and I was hoping that Philadelphia would kick some Redskin heinie.
If they had I would have called my friend at halftime and razzed him but good. Alas, things didn't work out in my favor as the Redskins scored just before halftime, and then again in the second half to win 20-12.
During the first half, I saw a commercial three or four times. The one I am referring to is a commercial for Burger King, one of the Big Three of Hamburger World. The other two are McDonald's and Wendy's.
Now in my humble opinion, none of the trio's ads are good, but Burger King is clearly the worst. And this ad, which is bad, follows those really goofy ads with the King, which are wholly unintelligible.
None of the ads say the burger tastes good, is better than it's competitors, is packaged better, travels better, has human growth hormone in it, (I'm kidding), or anything that would distinguish Burger King from it's rivals, except that it's advertising agency is far dumber than McDonalds's and Wendy's.
So there are two sets of dumbies here. (Remember, it takes two to tango.) First you have the agency dopes, who have totally forgotten what Burger King does, and second, you have the Burger King executives, who are dumb enough to believe what a bunch of dopes told them
.Year after year.
Mega millions of dollars are being spent here, and I would really like to see the numbers on results.
As I have said many times before, creative means nothing if it doesn't ring the register.
FIRE IN THE HOLE!
That's what they'd be screaming at the agency today if I were a Burger King.
From the big saddle,Jim Whelan
P.S. You want to talk an agency that can put money in your pocket? Go to: www.thejoanrandallagency.com, or call me, Jumpin Jim Whelan, at 206 407 3124. My cowboys and cowgirls don't believe in flash animation, or any other BS that passes for marketing these days. You want a website that doesn't even list your contact information, call the people in New York and California. You want to sell product and put money in your pocket, call us, The Joan Randall Agency, NOW. You'll be glad you did.
