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Billy Bob's Teeth, OJ
Just What the Networks Needed
By Jim Whelan
Monday, September 24, 2007
Last night I got home late after doing some business with some far west coasters, Hawaiians to be more specific. They probably went to the beach after they hung up, but the only thing I was ready for was the big chair.
So there I was remote in hand, and I watched a David Duetsch, (hopefully I spelled that right), piece about a guy who has made $40 million dollars with a product called "Billy Bob's Teeth." which are fugly teeth you can put in your mouth for all kinds of jokes and pranks. $40 million! Tell me this isn't the greatest country in the world when you can make $40 million dollars selling fugly fake teeth.
Then I switched to Anderson Cooper 360, and listened for a few minutes while he spouted off about the viewing statistics for the latest O.J. Simpson caper.
Would you believe viewership on some networks is up 10 times? Ten times! O.J. is better for the networks, both oldline and cable, than any new programing, and even pulled better than NFL football on Sunday.
Maybe CBS can replace Katie Couric with O.J., and run memorablia commercials in between segments.It sure couldn't hurt at this point.
Who knew that a sadistic killer, on the lam for over ten years now, is the king of ratings. Hell, O.J. is the Mt. Olympus of ratings. You want to get your ad seen? Get it on a show about O.J., because he sells.B-I-G!
There is the fact that he is a total sleazeball, but that won't stop anybody from raising ad rates while this story, which gets crazier and crazier every day, remains on the front burner.
Count on the networks to keep it there for as long as they possibly can, especially if you have seen any previews of the new fall season.
I sure don't see any big winners there. Who would be dumb enough to buy advertising during "CAVEMAN?"
Rest assured, somebody already has those slots filled, but they should get their money back now.
From the big saddle,Jim Whelan
P.S. I think what I'm going to do is start selling pictures of O.J. in the electric chair, which is where he should have been a long time ago. Maybe I can make a quick $40 million, like the guy selling Billy Bob's Teeth. The right product for the right time.
I can always dream.
But here at www.thejoanrandallagency.com, we focus on having a consistent advertising strategy, and it doesn't matter if O.J,. or Lindsay Lohan is all over the news. We get our clients seen and reseen no matter what "celebretard" is BREAKING NEWS. Give us a call at 206 407 3124, or send us a note at: mediarelations@thejoanrandallagency.com.
