It’s been a busy couple of weeks for tech PR agency
AtomicPR, who recently won a pair of high profile Silicon Valley startup clients in competitive reviews: Dropbox: a visionary in multi-device file syncing and sharing, and location-based shopping leader shopkick. Atomic was also named agency of record by the Southern California Technology Council.
According to Adam Gross, senior vice president of Sales and Marketing at Dropbox. “We chose
Atomic PR for its proven track record in helping brands like Mint.com, Smule and LivingSocial achieve broad consumer awareness, and are confident that they will help us to establish Dropbox as a household name.”
“
Atomic PR brings an intelligence and entrepreneurial spirit that is rare among agencies. That approach was crucial during the incredibly fast-paced launch period, when – in true start-up fashion – at any given moment, one of the many balls in the air was in danger of falling. None did, and we all had a great time. With great results,” said Cyriac Roeding, CEO and co-founder of shopkick, Inc.
“Atomic PR is an established member of the Southern California and Silicon Valley tech industries,” said Rick Sharga, President, Technology Council of Southern California and SVP, RealtyTrac Inc. “Atomic’s deep understanding of the challenges and triumphs tech brands face combined with its unique approach to developing interesting, actionable and exciting PR campaigns made it the perfect choice for us as we set out to take the TCOSC’s PR program to the next level.”
Atomic PR’s approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of ComContext communications analytics and related processes for strategy building, creative planning and detailed program results measurement. In April, Atomic was named US Tech PR agency of the year by the Holmes Report, who likened Atomic’s method to “Moneyball” for PR.
