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Businesses use defense to survive. They use offense to thrive.

Businesses are on defense



Notre Dame was supposed to have a superior defense in the recent NCAA National Championship football game against the University of Alabama. Instead, Alabama’s offense blew Notre Dame out.

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In business, companies do not advertise their defensive strategies against such things as ObamaCare, tax increases or new stealth regulations on businesses. They just do it! Businesses don't succeed on hype, just as football teams can't win on hype. They succeed on results. Businesses execute their defensive strategies to survive, if they can, which distracts valuable attention away from business growth strategies that would allow them to thrive instead. Their collective defensive strategies are reflected in a sustained high unemployment rate, record numbers of people on welfare and food stamps, and a record number of people just dropping out of the work force. The Obama Administration and the liberal pundits are reporting that things are getting better simply because things are not getting worse as fast as they were four years ago. They believe these record new levels of pain and suffering should be appreciated as the "new normal", which should cause businesses to have a sudden burst of growth to create more jobs and more tax revenue to pay the outlandish bills in Washington, D.C. And oh yes! The economic pain and suffering is not their fault, since many liberals are still blaming George W. Bush. Earth to the Washington political class! Offense (positive energy) generates economic growth. Defense (negative energy) kills growth. Just ask the many businesses with a few hundred employees what they are quietly planning for the next four years, as they hunker down to survive. They are on defense. I frequently get calls during my radio show from business people who clearly state their defensive business intentions. Unfortunately, many of them have been forced to shut their businesses down because they can't absorb all the new costs being forced on them by government. A young, successful second-generation restaurant owner told me directly of his defensive plans, while traveling on a recent flight out of Atlanta. He has fewer than 50 employees and will keep it that way to avoid being forced to provide health insurance the ObamaCare way. He also has cancelled plans to open a second restaurant due to economic uncertainty and the frontal attacks on business by big government. There goes about 50 jobs for people who need them. There are millions of examples like this in every sector of our economy, which you will not hear about from the establishment media. Businesses are refraining from hiring, reducing employee head count, limiting employee hours worked and putting growth plans on hold – or canceling them altogether. Coaches like to say that defense wins ball games and sometimes it does, when the performance matches the pre-game hype. But defense never wins ball games in business. At best, it might keep you in the game – for a while. Our economy has billions and billions of dollars in pent-up economic growth. It is not going to just burst loose as long as big GOV keeps businesses on the defensive struggling to survive. Businesses use defense to survive. They use offense to thrive. In this environment, ain't gonna happen.

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