TORONTO – Collectively the members of the Association of International Automobile Manufacturers of Canada (AIAMC) ended 2011 with a stronger finish to a year that saw numerous challenges from the Japanese earthquake and tsunami in March, to the global instability arising as a result of the European sovereign debt crisis.
The month of December built on a stronger November for the industry overall as well as the AIAMC members. Overall vehicle sales of 114,557 in December were up 2.6% compared to December 2010. For the AIAMC member companies, sales followed November’s lead improving significantly over last December with 62,372 units sold, which translates to an 8.1% improvement over December 2010, more than doubling the market growth for the month. Overall vehicle sales for 2011 were up 1.8% from 2010 to 1,585,519 units sold, slightly less than the 1.59 -1.6 million units forecasted at the beginning of the year. AIAMC member sales were flat for 2011 at 837,230 units sold.
Truck sales continued to dominate vehicle sales growth in December with a 4.2% increase from December 2010 with 68,572 units sold. The light truck share of the overall market remained robust at 59.9% of total sales, an increase over last December’s share (58.9%). For AIAMC members, truck sales also continued to grow in December with an 11.8% increase to 25,627 trucks sold representing 41.1% of member sales, higher than the 39.7 % of member sales last December.
Truck sales for the year were 891,748 representing a 4.7% increase over 2010 and the overall share of the vehicle sales market for light trucks increased to 56.2 % in 2011 from 54.7% in 2010.
Likewise, AIAMC members light truck sales increased in 2011 to 323,040 representing a 6.7% increase over 2010. Light trucks represented 38.5% of member sales.
“December carried forward the sales momentum that began in November, despite flagging consumer confidence numbers which fell to their lowest level in two and half years,” said David Adams, President of the Association of International Automobile Manufacturers of Canada. “The fact that the AIAMC members ended the year so strongly is a testimony to the both the strong product line up offered by the members amidst very strong products from the Detroit-based automakers, and in the case of our Japanese members, sheer determination to recover from the natural disasters over the course of the last year,” added Adams. “Once again in December sales bettered the five year average for the month for the fourth straight month, with 114,557 sales compared to the five year average for December sales of 112,706,” remarked Adams
AIAMC members’ market share was for December was 54.4% up from December 2010 (51.7%). Overall market share for 2011 was 52.8% for AIAMC members, down slightly from 53.8% in 2010. Ten of fifteen AIAMC members reported sales growth in December and eleven of fifteen members reported sales growth in 2011 with some members reporting their best sales years ever.
Audi – December sales of 882 up 30.9%. Annual sales of 16,867 up 17.7% from 2010.
BMW – December sales of 2,666 up 3.9%. Annual sales of 34,928 up 10.2% from 2010.
Honda – Civic retains best-selling passenger car title for 14th consecutive year
Hyundai – December sales of 6,490 up 6.3%. Annual sales of 129,240 up 9.1% from 2010.
Jaguar Land Rover – December sales of 438 up 97.3%. Annual sales of 4,004 up 21.2% from 2010
Kia – December sales of 3,419 up 12.5%%. Annual sales of 65,123 up 20.9% from 2010.
Mercedes-Benz – Annual sales of 32,914 up 4.0% from 2010.
Mitsubishi – December sales of 2,074 up 18.6%. Annual sales of 20,511 up 5.2%
Nissan – December sales of 6,657 up 32.9%. Annual sales of 84,667 up 2.0% from 2010.
Porsche – Record annual sales of 2,214 up 8.7% from previous record in 2010
Subaru – December sales of 2,493 up 6.2%.
Toyota – December sales of 13,706 up 41.5%.
Volkswagen – Annual sales of 52,604 up 15.9% from 2010
Volvo – December sales of 510 up 13.8%. Annual sales of 6,815 up 4.0% from 2010
We trust that this information is helpful. I would ask that you please cite the “AIAMC” or the “Association of International Automobile Manufacturers of Canada” as the source of the data if you plan on using any of the statistics contained herein.
About the AIAMC
The AIAMC is a national industry association representing sixteen member companies which are domiciled outside of Canada and the United States. These companies engage in the manufacturing, importation, distribution and servicing of light duty vehicles . The members of the AIAMC were responsible for 52.8% of overall vehicle sales in 201. The members support some 77,000 direct and indirect jobs in Canada along with 60% of Canada’s 3,331 dealers across Canada.
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