By Jim Bray Saturday, January 28, 2012
You might think Mazda using a word like “SKYACTIV” to describe its products might mean it has come up with a practical flying car. You’d be wrong, of course – not that Mazdas can’t fly along the road in their own right. They do, after all, offer “Zoom-Zoom.”
Mazda’s Fun Fours – SPEED3 and MX-5By Jim Bray Saturday, July 9, 2011
Mazda’s MAZDASPEED3and MX-5 are definitely a couple of “Zoom-Zoom” treats for fine, summer driving. And what could be more fun than that after a seemingly endless winter and wet spring?
The nice thing is that, thanks to the SPEED3’s “conventional” four door wagon configuration, and the MX-5’s snug retractable hardtop, they’ll also provide entertaining drives in the winter.
Mazda6 V6 Ups the “Zoom-Zoom” AnteBy Jim Bray Saturday, March 26, 2011
Mazda’s largest sedan continues to be a compelling drive as it reaches about the middle of its life span.
The Mazda6, like the Toyota Camry, Hyundai Sonata and about a thousand other models, actually occupies the “mid-size” rather than the “full-size” niche – and is, in my never humble opinion, one of the most attractive sedans on the market these days. It’s not only easy on the eyes, though, it also performs its function as a practical four door family car very well.
Mazda CX-9 “Crossover” SUV – Big and Comfy, with “Zoom”By Jim Bray Sunday, June 13, 2010
They’ve upgraded its looks and features a bit for 2010, but at heart the Mazda CX-9 is the same big SUV it has been since its introduction. And that’s a good thing.
Can Less Zoom-Zoom Be a Good Thing?By Jim Bray Saturday, March 6, 2010
Can downsizing a vehicle’s specs supersize its appeal? Mazda hopes so.
For a company that has prided itself on the concept of “Zoom-Zoom” for many years, Mazda may seem to be doing a silly thing by “down-powering” its CX-7 SUV. Yet that’s exactly what it has done for the 2010 model year.
Mazda 3 – “Zoom-Zoom” Redux
By Jim Bray Monday, June 1, 2009
You certainly can’t accuse Mazda of false advertising for using “Zoom-Zoom” as their slogan.
Mazda 5: A little Van with a little “Zoom-Zoom”By Jim Bray Wednesday, February 4, 2009
Other than some tweaking of options, Mazda’s little six seater hasn’t changed much for 2009 – and that may be ‘cause this miniature minivan didn’t need much changing anyway.
New Sedan Ups Mazda’s “6 Appeal”By Jim Bray Monday, January 12, 2009
It’s the Mazda6 , which the company says is all new from stem to stern and top to bottom – and which surely looks and feels that way. In fact, so far as its looks are concerned, I think this is one of the best-looking sedans on the road today, sporty and modern and lovely to behold. And that’s saying something; I thought the previous 6 was one of the nicest styling jobs around, yet park it next to the fresh 6 and the previous generation looks positively frumpy.
Mazda SUV A Tribute To Days Gone ByBy Jim Bray Thursday, December 13, 2007
Mazda’s Tribute small SUV is one case in which the manufacturer’s famous “zoom zoom” slogan doesn’t quite apply. It’s probably because the vehicle is a victim of time – it’s from a time now past.
Mazda MX-5 Tops Its Own Act!By Jim Bray Monday, November 19, 2007
Mazda’s little bundle of joy was reborn about a year ago, moving beyond the loveable and classic Miata with a new look, new power, and a new, shorter name: just plain MX-5.
At heart, it’s still the joyful little Miata, the two seat roadster that turned the automotive world on its ear by taking everything that was great about affordable, open top motoring as personified by classic MG’s, Healeys and Triumphs and bringing to the mix the legendary Japanese dependability.
Mazda CX-7 Hauls People, Stuff, Butt
By Jim Bray Monday, November 19, 2007
Minivans are out, at least if you’re Mazda, and that may not be too bad a thing.
Mazda’s MPG minivan did about as good a job of putting “zoom zoom” into the little bus-like creatures as possible, and the last time I drove one I liked it quite a bit—as a minivan. But the MPG couldn’t hold a candle to the CX-7 which, while it may limit the tallness of objects you can carry compared to the minivan, ups the driving reward ante considerably while being just an all around more modern vehicle.
Mazda MX-5 Tops Its Own Act!By Jim Bray Tuesday, November 13, 2007
Mazda’s little bundle of joy was reborn about a year ago, moving beyond the loveable and classic Miata with a new look, new power, and a new, shorter name: just plain MX-5.

