A deadly heat wave is melting most of the country but as it turns out, many senior citizens, most vulnerable to the heat, may be ignoring the warnings. A study out of Kent State University shows 90 percent of respondents over the age of 65 were aware of heat warnings, but most seniors thought the messages were targeted toward “older Americans,” a group to which they did not think they belonged.* That’s why Senior Helpers, one of the largest in-home providers for seniors in the nation, has started a program called “Heat Helpers,” caregivers who come to the home to keep the elderly safe in this sweltering summer.