The National Geographic Society ranks India as the world’s ‘greenest’ society. How did India achieve this? The Times of India explains the National Geographic Society’s logic. “That cold water bath that many Indians have because there’s no electricity…that ‘matka’ they use because they can’t afford a fridge…and the long walk they take to work and back because private transport is expensive and public transport shoddy. There’s an upside to the hard life. Indians may be green with envy at the consumption-driven lifestyle in the West, but their own frugal ways and modest means have catapulted them to the top spot in the world’s green index, making them the most environmental-friendly denizens of Planet Earth.” (1)
