People like Diane Sawyer and other ivory tower reporters who breathe the rarefied air of the national news media and decide to use their awesome power to smugly denounce an industry which has provided quality beef products to the American public for three decades now, care little about the human and economic consequences of their actions. As a result of the misinformation purveyed by Sawyer, Jamie Oliver, James Avila and others, Beef Products, Inc.--which has won safety awards for its product, has provided millions of pounds of quality beef each year to American consumers and whose product has never once been subject to recall or injured any consumer--has idled three plants and is operating at less than full capacity at a fourth.