If you are embarrassed to say the word Christ, or use His name in your advertising; if you want to demean the holiday by calling it “X-MAS,” go right ahead. But, like many millions of others, I will be your X-customer
Retailing in the Age of Political Correctness: “MERRY X-MAS!” From Your X-Customer
It was December of 2007, in The Age of Political Correctness. As I drove to town from my house in the country, I passed by the local high school with its brand new $10,000 electronic sign—used to advertise school events like sports, drama, musicals, or the beginning day of vacation. “Pretty cool,” I thought as I watched the time of day and school events flash across the screen. As I passed by, something caught my eye. The sign read:
