Here’s the bad news! Nearly half of today’s North American men and one-third of women will develop cancer, making it the second leading cause of death after heart disease. To some people, fate deals a bad hand when they inherit genes that increase the risk of cancer. But here’s the good news. Drs. John Swartzberg and Jeffery Wolf at the University of California say that lifestyle changes can help people reduce the risk of at least 65 percent of cancers.