If you are embarrassed to say the word Christ, or use His name in your advertising; if you want to demean the holiday by calling it “X-MAS,” go right ahead. But, like many millions of others, I will be your X-customer
Retailing in the Age of Political Correctness: “MERRY X-MAS!” From Your X-Customer
It was December of 2007, in The Age of Political Correctness. As I drove to town from my house in the country, I passed by the local high school with its brand new $10,000 electronic sign—used to advertise school events like sports, drama, musicals, or the beginning day of vacation. “Pretty cool,” I thought as I watched the time of day and school events flash across the screen. As I passed by, something caught my eye. The sign read:
X-MAS PROGRAM DECEMBER 17TH
I drove on to work, mumbling to myself about the school official who was either too politically correct, disdainful of the holiday, or simply too lazy to type in the name of the Person for whom the season was named. You know, the Baby born a couple millennia ago, who died to save mankind? There was plenty of room on the sign and six more letters would not have made a great deal of difference. “X-MAS” is less controversial. It eliminates the need to say that word.
Next , I went to Wally World to buy some Christmas odds and ends. You know, that multi-billion dollar behemoth where every person in America shops? The one that buys at least 60% of their crap from China and is one of China’s largest trading partners , reaping billions of dollars in profits from dumb Americans like me—most of whom are Christians who celebrate the holiday? You know, the store that, at the beginning of September, trots out the Christmas lights, trees, decorations, and cheap toys that play “Jingle Bells” when you press their stomachs, and puts it where the lawn and garden section used to be days earlier?
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It is not enough that they rush the season, forcing you to endure the tinny sounds of cheap Chinese toys playing ten seconds of “Frosty the Snowman” each time you walk by for the next several months. To add sacrilege to injury some employee with floppy reindeer antlers on his or her head wishes you a politically correct “Happy Holiday!” beneath banners advertising ‘X-MAS SALE’ when you walk in the door. This day, I decided that Wally World was not the place I wanted to spend my money, so I walked out. Somehow, I just could not bring myself to spend Christmas money at a place that celebrates X-Mas—whatever that is. I am certain that my pathetic little gesture made no difference in the scheme of things. I doubt very much that Wally World missed the $50 that I might have spent that day. Nevertheless, it gave me the slightest bit of satisfaction to know that during the Christmas Season of 2007, Wally World made fifty dollars less than nine billion that year.
The next day, driving to town, I passed the high school again. This day the sign read:
X-MAS PLAY—“A X-MAS CAROL BY DICKENS” DECEMBER 19TH
“His newest book, The Wind and the Spirit (Stories of Faith and Inspiration)” was released in 2011 with all the author’s royalties go to support the Carmelite sisters.”