On a recent flight, I was handed a bright, red and white napkin with cute polar bears on both sides with the logo, "Together We Can Help Protect Their Home." The Coca Cola famous trademark was augmented by the words, "Arctic Home."
I decided to check their Arctic Home website. It was exquisitely done, with soothing, sleep-inducing sounds of ocean waves and beautiful shots of polar bears in their Arctic habitat. The site explained, "Our goal, in partnership with the World Wildlife Fund, is to raise awareness and funds to help create a safe haven for polar bears on Arctic refuge. As a symbol of our commitment, for the first time ever, we are turning our red Coca Cola can white. Please join us by making a donation so the polar bear always has a place to call home."